Transforming Digital Presence with Marketing Genius Group

A mid-sized IFS ERP consulting company seeking to expand its digital footprint and increase inbound leads through targeted digital marketing efforts. The brand had minimal online engagement and was not ranking on Google for its key service-related keywords.

Challenges Faced

Low brand visibility and engagement on social media
No IFS ERP consulting and services keywords ranking on the first page of Google
Poor organic traffic leading to minimal inbound inquiries
Lack of cohesive SEO and content marketing strategy

Solutions Implemented by Marketing Genius Group

Content Strategy & SEO Optimization
- Comprehensive keyword research and on-page SEO implementation
- Blog calendar and optimized content rollouts
- Meta tags, schema, and backlink strategy
Social Media Revamp
- Platform-specific content strategy (LinkedIn, Instagram, Facebook)
- Visual storytelling and value-driven posts
- Engagement through polls, carousels, and reels
Data-Driven Performance Tracking
- Bi-weekly reporting and KPIs benchmarking
- Adjustments based on performance insights and A/B testing

Results Achieved

300% increase in social media engagement
4 high-priority IFS ERP consulting and services keywords ranked on Google’s first page
Significant surge in organic website traffic
Stronger brand recall and customer inquiries via digital channel.