Boosting Leads & Revenue for an Andaman-Based Travel Agency

The Challenge

Despite having competitive tour packages and local expertise, the client was struggling with:
 

• Low inbound lead generation

• Poor website traffic and visibility on search engines

• Ineffective use of social media platforms

• Heavy reliance on walk-in customers and referrals
   

Their goal was to generate a steady flow of qualified leads, boost tour package bookings, and increase revenue through digital channels.

The Solution by Marketing Genius Group

Marketing Genius Group crafted a 360° digital marketing strategy tailored to the travel sector, with a focus on lead generation, online branding, and local SEO. Our approach included:

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1. Website Optimization & SEO

• Conducted a full website audit and improved UI/UX for conversions

• Targeted local SEO with location-specific keywords (e.g. “Budget Andaman packages”, “Andaman honeymoon packages”)

• Created destination-based landing pages and blogs
   

2. Google Ads & Lead Generation

• Launched targeted Google Search and Display Ads focusing on honeymooners, families, and adventure seekers

• Used call extensions, landing pages, and lead forms to capture bookings

• Set up conversion tracking to optimize ROI
   

3. Social Media & Content Marketing

• Designed engaging Instagram Reels, Facebook posts, and travel story carousels

• Promoted user-generated content and traveler testimonials

• Ran strategic seasonal campaigns for festivals and long weekends